On February 21-22, 2025, our marketing and sales team participated in a two-day training session. The event was led by the charismatic and experienced business trainer Oleksandr Stepanov, an expert in sales, distribution, negotiations, business analytics, and trade marketing.
During the training, participants explored:
✔ Unique Selling Proposition (USP)
✔ BCG Matrix
✔ AIDA Model
✔ HPV
✔ BANT method and more
One of the key benefits of the training was the practical application of these tools to our factory’s products, making the learning process highly effective.
We appreciate Oleksandr Stepanov for this insightful and inspiring training!
